Limestone Coffee

IA fictional Melbourne-born coffee brand celebrating local design, place, and play. The label takes cues from the bold colour and energy of the 1970s Jigsaw Factory, with illustrated flavour notes and a clean, structured layout. Designed to feel vibrant, local, and fun.

  • The brand draws on Melbourne’s graphic design heritage and uses regional storytelling—like place-inspired roast names—to create a strong sense of identity rooted in craft and location.

  • Mapping where Limestone Coffee fits within the Australian RTD coffee space—positioned for youthful, design-savvy drinkers with an independent streak.

  • This design pays tribute to Melbourne’s creative past, drawing inspiration from Bruce Weatherhead and the iconic 1970s Jigsaw Factory—just down the road from the roasting site. Bold colours and playful illustrations reflect both the coffee’s character and the joyful spirit of the original studio.